2023–2024

Palau Invest

A blockchain savings bonds platform for the Republic of Palau

Palau Invest brand identity and user interface
Palau Invest brand identity and user interface

Palau Invest is a blockchain-based digital savings bonds platform built for the Ministry of Finance of the Republic of Palau, developed in collaboration with Japan's Ministry of Economy, Trade and Industry (METI). Not a CBDC: a distinct financial product enabling Palauan citizens to invest in national infrastructure.

RoleChief Design Officer
ClientMinistry of Finance, Republic of Palau
CompanySoramitsu
Timeline2023–2024
PlatformsiOS, Android, Web
ScopeBrand Identity, Brand Guidelines, UI/UX Oversight, Web Design & Development, Print & Marketing Collateral, Visual Communications

Context

Blockchain Application to Improve Palau's Financial Landscape
Blockchain Application to Improve Palau's Financial Landscape

The Republic of Palau wanted a way for its citizens to invest directly in the country's future. Soramitsu built the platform on the same technology foundation that powers its CBDC work across the Asia-Pacific, adapted for a savings bond product rather than a digital currency.

Brand and Design

I created the Palau Invest brand after visiting the islands and meeting with the people there myself: the logo (featuring Palau's iconic money bird rendered in the bright yellows and blues of the national flag), visual identity system and guidelines. I also oversaw the UI/UX design, crafted the product's visual communications, designed and built the Palau Invest website, and created print marketing collateral.

Early prototype of the Palau Invest app

Launch

The product launched at a ceremony on September 30, 2024, coinciding with Palau's 30th Independence Day, attended by President Surangel Whipps Jr., Japan's Assistant Deputy Chief Cabinet Secretary, and the Japanese Ambassador to Palau.

Palau Ministry of Finance ceremony, September 30, 2024
H.E. President of Palau, at the Palau Invest launch ceremony in Palau on September 30th, which was held in conjunction with Palau’s 30th Independence Day celebrations

Impact

Complete brand creationlogo, visual identity, brand guidelines, website, print collateral, and marketing materials for a government-backed financial product.
Launched on Palau's 30th Independence DaySeptember 30, 2024, with the President of Palau in attendance.
International collaborationdeveloped with the support of Japan's Ministry of Economy, Trade and Industry (METI).