I design complex products people trust
From central bank payment systems to decentralized finance, I lead design across products where the technology runs deep, the users are diverse, and getting it wrong has real consequences.
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About
Design Lead / Chief Design Officer with 25+ years hands-on and strategic experience in brand design, product design, UX/UI, and design leadership. Crypto-native since 2017. I've built brands, design systems, and digital products from zero to hundreds of thousands of users, including DeFi wallets, DEX platforms, and blockchain payments systems for central banks. My work spans visual identity, web and mobile UX/UI, marketing collateral, web development, and audio/video production. Working remotely with global teams since 2012.
Approach
The hardest design problem I solve isn't a screen or logo, it's trust. When you're designing products that handle people's assets, identity, or sensitive data, every design decision either builds confidence or erodes it. There's no middle ground. The interaction has to earn trust actively, not just avoid getting in the way.
I start every project by asking who needs to believe in this, and what would make them hesitate. Every user has a different threshold for trust, and the design has to meet them exactly where they are. That means understanding not just workflows but cultural context, institutional expectations, and the moments where a single wrong visual choice can break confidence entirely.
I lead by building systems that make this possible at scale: multi-brand design architectures, component libraries that work across consumer and enterprise products, and teams that can shift between polished mobile elegance and utilitarian data-dense dashboards.
Testimonials
“Tarmo has a deep understanding of how design can be used to help businesses create value, and how that value can delight customers. I appreciate how he built designs to help remove friction, and how it shaped the way people experienced and felt about our technology. This focus found success in many of our projects. Tarmo constantly innovates and this is something you want in any person on your team.”
“Tarmo's leadership style is a powerful blend of vision and empowerment. Tarmo would champion our needs fiercely to secure buy-in and resources, then give us the space to execute. He removed roadblocks without micromanaging, which created an environment where we could do our best work. His broad-scope, high-level guidance always kept us aligned without stifling creativity.”
Let's create something that matters
I work with teams navigating complex product challenges and organizations building from the ground up. Let's talk if that's where you are.